Amongst the reasons for the bar's surge in popularity has long been social networking - with a viral video clip by TikTok person Maria Vehera from 2023 being cited as one of several main causes for its increase to prominence.

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The now-renowned confection initially went viral in December 2023, when Dubai-based mostly meals influencer Maria Vehera posted a online video of herself reviewing the chocolate bar — up to now, her TikTok has racked up 80.seven million views. Vehera procured the chocolate bar from Deal with Dessert Chocolatier, a local producer in Dubai that serves bars with creative and sometimes textured fillings, such as the manufacturer’s “Cereously Chewy,” which includes chewy fudge brownies with cereal encased in milk chocolate and, of course, the “Can’t Get Knafeh of It” that the online world now is aware of as the "Dubai chocolate bar."

There’s a crunchy, gooey, nutty address which includes taken around social media marketing feeds this calendar year, and it’s a very specific chocolate bar. Colloquially referred to as the “Dubai chocolate bar,” this milk chocolate candy is stuffed with crispy knafeh — finely shredded phyllo dough — and a creamy pistachio spread.

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The bar arrives wrapped in rose-colored foil and a paper sleeve with an illustration of knafeh on it.Rachel Askinasi / Nowadays

Dubai chocolate is created from milk chocolate and it is filled by using a sweet product constructed from pistachios mixed with finely chopped kadayif and tahini paste.[1] The presentation on the pistachios differs between being a paste and just finely ground.[2]

And because the manufacturer notes, distributors who did deal with to get their hands on the actual candy are “not storing the Repair dessert bars in the proper situations and they are advertising them at [3 times] the price.” 

Within an Aug. thirteen Instagram write-up, the corporation warned buyers about video clips advertising bogus resellers and price gouging.

Even though, when you haven’t, and you think the inside seems like avocado as the nice person standing close to me did, you would possibly be surprised by what’s in store.

Hamouda stated it’s been challenging to keep up Together with the demand, Specifically as people today from worldwide are inquiring them to deliver. “We’re not able to try this right now,” she explained.

Considering that stocking the bar, Waitrose suggests they have had to introduce a two-bar limit for customers in an effort to control inventory concentrations.

Regardless of the solution's results, more info Alani says "it's been a tricky journey" as the pair are already working with each other full-time though also raising their two small children.

I even shared some Together with the Right now co-anchors and crew who savored just one bar, not seeking it to finish because they tasted it on-air.

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